A campaign that looks back on five decades of life after the 1972 Olympic Games, but above all a campaign that focuses on the joy and emotions of the visitors. "With this campaign we not only want to look back but also look forward and show how emotional and diverse the Olympic Park, our joint events and offers are and how important happy moments are for our lives. Especially during these days of the European Championships, I see so many enthusiastic people in the Olympic Park and maybe one or the other photo of this backdrop can be found in our gallery," says Marion Schöne, head of the Olympic Park.
And this is how it works: First of all, all people are called upon to send in photos and, if they wish, their stories of their most impressive, best and most beautiful "park moments". This can be done digitally via the Hosting Joy landing page or by post. And there's also something to win: attractive prizes will be raffled off among all entrants, such as concert tickets, a Waldi or a meal at Restaurant 181 on the Olympic Tower.
The winning photos will also be published with the claim "Hosting Joy since 1972" on the Olympic Park's communication channels (social media, outdoor advertising in the park).
Official hashtag: #myparkmoment