The MTV Europe Music Awards 2007 (MTV EMAs) ceremony will be another highlight in the long and successful history of the Munich Olympic Hall, more than 35 years after the Olympic Games were held there. This is the most important day of the year for the music and entertainment industry and is often referred to as the Oscars of rock and pop.
The Olympiapark München GmbH management team is understandably proud and delighted about the news. “As the saying goes, all good things come in threes, and all of our efforts have come to fruition at the third attempt (the MTV EMAs have already been hosted by Germany in Berlin and Frankfurt) during and after the 2006 event in Copenhagen. The decision was made in favour of the Olympic Hall in Munich,” explained Wilfrid Spronk, current MD of the Olympic Park. He is particularly proud and pleased that this choice was only made possible with the support of the Olympia Park’s pool of business partners. While other European cities entice MTV with financial promises, Olympiapark München GmbH took on this role with its business partners. In return for financially supporting the event, the partners will be given a degree of publicity in the MTV programme both in Germany and internationally. Wilfrid Spronk is extremely pleased, claiming it to be: “. . . another successful episode in the history of the Olympic Park thanks to our sponsors!”
The pool of sponsors established at the beginning of the 1990s – which currently includes Adidas, HypoVereinsbank, BMW (Munich branch), Coca-Cola, Generali Insurances, Langnese, Löwenbräu and the Munich Public Services – has provided more than 12 million euro to attract and put on events and to promote Olympiapark München GmbH in the national and international arena. The mayor of Munich, Christian Ude, gave particular recognition to this “excellent business achievement” during a meeting of the committee for economic affairs and employment at the Munich city council in September this year, thanking the management of the Olympic Park on behalf of the people of Munich.
The staging of the MTV Europe Music Awards – which was watched by more than 1.4 million people worldwide when broadcast from Copenhagen last year – in the Olympic Hall is not only a bonus for the Olympic Hall, the vast structure exceeding all previous dimensions: the great prominence and international attention brought by the MTV EMAs will particularly promote the city of Munich. It will benefit from a considerable additional income from the publicity, as well as from the number of people who will be staying in the city to prepare, organise and produce the television show, not forgetting the guests arriving in Munich from the rest of Germany and abroad. “It is precisely this kind of indirect profitability from such a high-profile event that underlines the importance of versatile function halls for any town”, explains Wilfrid Spronk.